Creating, maintaining and growing fashion, beauty and lifestyle brands.

We Are

We are retail and wholesale experts passionate about creating innovative ecommerce solutions to scale our clients’ business. We conceptualize inspired and brand-friendly websites, powerful direct response tactics and ingenious marketing methods. Utilizing proven strategies, we help our clients reach audiences and boost conversions, enhancing growth, brand positioning, and profitability.

Our Approach

Whatever your story is, let us help you tell it. Our team of creative specialists has launched over 75 ecommerce sites. We strive to understand your brand and target customers in order to create an engaging direct to consumer experience. Our brand strategies will increase your online awareness and positioning. The end result — increased sales.

With Commerce12, you’re not just getting a service — you’re gaining a strategic partner.

Our Work


Our Team

Adam Hanin

Adam Hanin


A successful and well-respected entrepreneur, Adam Hanin founded and served as CEO of several multimillion-dollar start-ups in the fashion and e-commerce industries. He devotes a contagious energy to all of his ventures, the latest of which is Commerce12.

Scott Erdman

Scott Erdman

Operating Partner

Scott Erdman is a 25-year veteran in luxury retail, apparel and accessory merchandising, and ecommerce. Most recently Erdman served as Chief Merchandising Officer at, managing private label merchandising, site merchandising,

Contact Us

  • Commerce12
  • 1201 Taft Street
  • Rockville, Maryland 20850

*A Commerce12 representative will email you to schedule your free audit.



A Commerce12 Representative
will email you to schedule
your free audit.